Pure Strike – 5 Swing Keys Review

Pure Strike is an instructional DVD set produced by Medicus Golf (creator of the Medicus Dual-Hinge Driver and other popular golf training aids).

It is advertised on TV as revolutionizing the way the golf swing is taught, so we decided to test it out here at GolferReviews.org!

Pure Strike consists of 5 DVDs featuring Bob Koch, Chuck Evans, and Dave Wedzik – 3 well respected teaching professionals.

The program centers on the so called “5 Swing Keys” – the 5 things all great golfers have in common. They are:

  • Steady head
  • Weight forward at impact
  • Flat left wrist at impact
  • Diagonal sweet spot path (swing plane)
  • Clubface control

The video footage totals a little over 2 hours and includes:

  • An overview of the 5 swing keys
  • Basics about the setup and grip
  • Drills to work on each of the 5 keys
  • How to increase your swing speed
  • Lessons with average golfers working on the Pure Strike system

How Pure Strike Performed

The Pure Strike program focuses on 5 fundamental “swing keys” that all golfers can incorporate in their game.

We tested it with golfers of varying skill levels and found everyone was able to come away with a specific swing thought or drill to apply directly to their game.

On the positive side, the swing keys are general enough that golfers of all shapes and sizes can benefit. It doesn’t force everyone into the same swing, but allows room to work within your physical capabilities.

On the downside, Pure Strike focuses solely on the standard full swing. Unlike other programs, you won’t learn how to adjust for different course conditions.


The program sells for $99.75, which is more expensive than many comparable products.

One word of caution… We think Medicus is an honest company that creates high quality products, but if you google “Medicus golf billing” or similar  you will see numerous reports of confusing billing from the company.

When we purchased our test copy, in addition to receiving the DVDs we were automatically enrolled in 2 separate, monthly memberships that bill at $19.95 a month each. We were also offered a Medicus Dual-Hinge Driver for a trial price of $1 that bills in full 30 days later.

The DVDs themselves also bill at $19.95 for 5 months. All of this is fully disclosed, but with all of the separate billings we can see how it would be easy to get confused about what you are paying for.

Again, we think Medicus is an honest company. But make sure you understand what you are buying!


  • Sound, fundamental instruction that is appropriate for all golfers
  • Features highly respected instructors


  • More expensive than comparable products
  • Not as comprehensive as some of the other video programs
  • Billing can be confusing

The Bottom Line:

The Pure Strike DVD System is a good way to build a solid foundation to your swing. At $100 it is more expensive and less comprehensive than some of the other options.

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8 Responses to Pure Strike – 5 Swing Keys Review

  1. Tom Leen February 2, 2015 at 11:09 pm #

    Why did I get a credit card charge from Pure Strike Golf?
    I don’t remember ordering anything. Please respond immediately.
    Thank you,
    Tom Leen
    Ph. # 1-239-225-1155

    • David Walker February 12, 2015 at 9:43 pm #

      Tom, you will need to contact Pure Strike Golf to get that sorted out… we are in no way affiliated with them or their products.

  2. Doug Burrow February 6, 2015 at 4:04 pm #

    ordered free balls from website–after anserwing what seemed like 50Questions, being offered everything under the sun to buy, I completed checkout.. now I find out, you have charged me for a $40 product, I DID NOT–and 6 separate charges on my account for less than a dollar..

    I definitely will complain to FTC and all the golf sites I attend or frequent..

    you guys are the typical TV SCAM ARTIST–should have known better–

    By the way, the product sent I did not order, will be promptly returned and I expect a prompt refund!! I wiil document dates and replies from guys…

    Disgusted Customer!

    • David Walker February 12, 2015 at 9:58 pm #

      Doug, please see my response to Tom above… You will need to contact the vendor who placed these charges directly. I do not know which website you are referring to regarding the 50 questions but it is definitely not golferreviews. We do not sell anything and we do not take credit card information anywhere on the site.

    • Amy February 16, 2015 at 6:49 pm #

      My husband did the same thing. I’ve been on hold with them for over 30min now. did you get your situation rectified?

  3. Curtisjaye Johnson February 16, 2015 at 11:28 pm #

    Why did I get a charge on my credit card from Pure Strike when
    I never ordered anything. Please issue me a credit, and how did
    you get my credit card number?

  4. Steve February 18, 2015 at 4:03 am #

    This is the website you need to complain to: http://kickxgolf.com/tourz-golf-balls.php

    I’ve had to cancel 2 credit card for those jokers. They’re just piggy backing off a legitimate sites name.

  5. Gary Lewis June 10, 2015 at 5:43 am #

    Evidently KICKX is automatically sending out a dozen golf balls every month after the first sleeve. How insane is that. You really got to watch some of these companies behind the scenes. I had a TON of trouble with Medicus charging my credit cards for shady charges I was getting from their devious small print website, and they didn’t make it easy to get a refund either. Low rent stuff. . I finally had to call my State Attorney General to get a refund, and they did. Shady stuff that can give people a bad name. If you can’t get the situation resolve you State Attorney General can usually help.

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